If you’ve ever seen an ad for John Varvatos, you will know that the men’s lifestyle brand is all about rock-and-roll. From Iggy Pop to Alice Cooper to Green Day, the brand associates itself closely with rockers from multiple generations.
This attitude and tone of voice comes straight down from the brand’s namesake – John Varvatos – whose passion for music runs deep. He grew up idolizing the musicians he now features in advertisements and even has a store in the former site of the famed punk-club CBGB.
When it came to designing a flagship store in his hometown of Detroit, the three-time “Menswear Designer of the Year” turned to Klipsch to fulfill his audio needs and deliver the best experience for his customers.
“Music is deeply rooted within the John Varvatos brand. Thanks to Klipsch, who placed killer speakers throughout our Detroit Store, our clients are enveloped in state-of-the-art sounds, adding to an enhanced shopping experience.”
The newest John Varvatos store is now equipped with Klipsch Heresy III speakers and Klipsch Reference sub woofers. These Klipsch Heresy speakers have exposed cabinets with a slick black finish with custom grilles that fits perfectly with the gritty design of the store’s interior.
But Varvatos didn’t just turn to Heresy speakers because they are “a rock’n’roller’s dream speaker” as noted audiophile and professional reviewer Steven Guttenberg dubbed them in a Stereophile editorial.
“Back in the late 70s when I really got into audio and discovered the difference of great sound, I saved up and bought a pair of Klipsch Heresy speakers. The quality difference was incredible. They became the standard to which I have listened to quality audio ever since.”
It’s a story that’s similar to those of Klipsch fans all across the world.
Written by Alex Leopold on June 23, 2015 for klipsch.com